Brand Protection - fresh perspectives from a Frankfurt conference [Part 1]
Brand protection is much harder in the digital age - small packages are a big part of the problem I have recently returned from the Second Brand Protection Congress in Frankfurt. It was a very interesting event with a wide range of speakers and topics all linked to brand protection. The talks ranged from the various online anti-counterfeiting tools and latest technological developments and intermediary liability through to the various methods that brands have adopted to protect their rights. There were far too many issues discussed for me to go into the detail they deserve but these blogs will cover off the points which I found most interesting (and I hope will be of the most interest to IPKat readers). The industry perspective The dangers associated with counterfeits and illicit trade were highlighted in David Luna ’s opening keynote. Oliver Fein went on to note that there is a tendency for business teams such as brand protection, security, IT security, IP and trade marks to work i...