Brand Protection Conference [Part 2]
This is the second in a series of blogs following the Second Brand Protection Conference in Frankfurt. The first is available here . Th e first blog looked at some of the issues faced by major brands. This blog looks at some of the solutions. The law enforcement perspective David Hunt from Camden Trading Standards gave a fascinating overview of the long Camden market's l ong history of counterfeit goods - where the fakes have become a tourist attraction in their own right. David and his team has successfully implemented a new way of tackling counterfeit goods in co-operation with the Anti-Counterfeiting Group , police and major payment providers. New approaches to landlords who are being made to take greater responsibility for their markets (thanks to money laundering legislation) together with the Real Deal initiative have been very helpful as well. Following successful prosecutions, Camden High Street is slowly changing and major brands are moving in to take over the previous...